[comdpa]

Billions of dollars are spent each year on branding. To the extent that branding leads consumers to their own best interests, that money has done its job -- for company and consumer alike. But...

If quality, competition or pricing cause that brand to become suspect, then those billions are lost.

As they should be.

In the end, the marketplace rules.

Just as a follow-up to what Lynn has said...

In post #25 of this thread Lynn mentions that certification is the beginning...[my paraphrase].

It seems that getting certified now is no arduous task - with all due respect to the AIs and instructors on this forum. The arduous task really is continuing one's education.

I have seen and heard from the mouths of AIs, erroneous interpretations of TGM, amongst them, GSEDs.

- Rhythm is Tempo.
- Impact Hand location is Aiming Point because that is where you aim your hands to.
- Use your pivot to hit the ball.
- Don't use your hands.

That an instructor is PGA or GSED or whatever their cert says does not make whatever they say valid. On the other hand, a golfer may not have a cert, but be able to teach correct mechanics etc - that is the guy I want to see.

For a clarification of information by authority, please read Science and G.O.L.F

As with buying any service...buyer beware.